Identifying Your Ideal Client

Learn how to create your most ideal client avatar

You’ve probably heard the term ideal client, dreamy client or client avatar. I’m willing to bet you’ve probably even created one in the past. The problem that I see is that many wedding pros don’t put enough thought into creating their ideal client OR their ideal client avatar is missing important pieces. In this Masterclass, you'll think about the personalities or qualities of the people you loved working with in the past as well as the personalities and qualities of people who you had a difficult time working with.

In this video lesson you'll learn:

  • What an ideal client is.
  • Why you need to have a clearly defined ideal client.
  • What red flag indicators to watch out for.
  • Step-by-step how to create your ideal client the right way.

Even if you’ve created an ideal client avatar in the past, here’s an invitation to dig a little bit deeper than you may have done. If you've never done an exercise to learn about your ideal client, this is a chance for you to really understand exactly who it is you're talking to. Once you've honed in on exactly who your ideal client is, you'll be able to speak specifically to them through all your forms of communication such as your marketing materials, newsletter, social media, online ads, and special offers.

Your Instructor

Lane' Richards

I’m Lane’ Richards, Creator and Founder of Something Borrowed Portland, a specialty rental company (now owned and operated Archive).

I’m a business mentor who helps show specialty and vintage wedding rental owners how to do more in less time. You’re already amazing - all you need now is a plan for success coupled with the knowledge and tools required to build, run, and grow that big idea of yours.

If you want to learn how to run an insanely efficient, incredibly lucrative wedding business, I can show you how.

Course Curriculum

  Watch the Masterclass Video
Available in days
days after you enroll
  Resources and Tools
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

This course is closed for enrollment.